Developers are putting the finishing touches on the reimagined, 72-acre lifestyle center Rosemary Square, formerly CityPlace, in West Palm Beach.
The $40 million revitalization project from Related Companies aimed to elevate Rosemary Square into something more than an outdoor shopping plaza. Related Senior VP Gopal Rajegowda told the Business Journal that the year-long project’s goal was to turn Rosemary Square into its own neighborhood.
“We’re not a mall, we’re a neighborhood,” he said. “It may have been designed as a lifestyle center or outdoor mall 20 years ago, but that’s not what it is. It’s a live-work experience.”
The $40 million put into redoing Rosemary Square’s common areas was used to emphasize making the center more walkable, he said. Related will install the last two public art installations — the Wishing Tree and Water Pavilion — by the end of this year.
Since CityPlace first opened, Rajegowda said the area around the property has become denser. Related needed to attract retail tenants to match the changed landscape. Rajegowda said the company began to target more experiential retail.
He provided Sur la Table as an example, which is a kitchen hardware store that also offers cooking classes.
Rajegowda said many of the retailers Related is curating choose not to be in more traditional mall settings. Rosemary Square has about 516,000 square feet of retail space total.
The strategy of experiential retail extends to Rosemary Square’s food and beverage options, too. Related recently signed the plant-based-foods-only concept Planta, he said, which is set to open next year. Planta is a concept from Toronto-based Chase Hospitality Group.
Related has more plans for Rosemary Square and the rest of West Palm Beach in the coming years. Rajegowda said the Macy’s store on the property will be demolished and Related plans to build a 21-story luxury rental building on the site that will add more retail space.
Nearby, Related is still building the 300,000-square-foot office building 360 Rosemary. That will add more density to the area, which will in turn bring more visitors to Rosemary Square, he said.